Digital Marketing

Digital Marketing is an umbrella term which comprises of various areas such as

SEO (Search Engine Optimization):

SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity that attempts to improve search engine rankings.

SEM (Search Engine Marketing):

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).

While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising.

Search engine marketing is also alternately referred to as paid search or pay per click (PPC).

Social Media Marketing:

Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

Email Marketing:

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans

in this new era SMS marketing and WhatsApp marketing is need of every business, because everybody is using smart phone these days so we can reach to potential customer by using their most usable mobile app like WhatsApp